{"id":2535,"date":"2025-09-18T16:41:40","date_gmt":"2025-09-18T16:41:40","guid":{"rendered":"http:\/\/heikelinnemann.com.w020d2fc.kasserver.com\/?page_id=2535"},"modified":"2026-10-21T12:39:43","modified_gmt":"2026-10-21T10:39:43","slug":"brand-portfolio","status":"publish","type":"page","link":"https:\/\/heikelinnemann.com\/de\/brand-portfolio\/","title":{"rendered":"Marke &amp; Portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2535\" class=\"elementor elementor-2535\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af39af1 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"af39af1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82151b4\" data-id=\"82151b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4519b82 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4519b82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Services<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d3367 elementor-icon-list--layout-inline elementor-align-center elementor-widget__width-auto elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"18d3367\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/heikelinnemann.com\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Home<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_2\" height=\"512\" viewBox=\"0 0 24 24\" width=\"512\" data-name=\"Layer 2\"><path d=\"m22.707 11.293-7-7a1 1 0 0 0 -1.414 1.414l5.293 5.293h-17.586a1 1 0 0 0 0 2h17.586l-5.293 5.293a1 1 0 1 0 1.414 1.414l7-7a1 1 0 0 0 0-1.414z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/heikelinnemann.com\/brand-portfolio\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Brand &amp; Portfolio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2a08a86 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2a08a86\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b0468d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3b0468d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a75c32 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"8a75c32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/heikelinnemann.com\/strategic-foundations\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/heikelinnemann.com\/wp-content\/uploads\/2025\/08\/imgi_49_image-asset.jpg\" class=\"attachment-large size-large wp-image-1916\" alt=\"\" srcset=\"https:\/\/heikelinnemann.com\/wp-content\/uploads\/2025\/08\/imgi_49_image-asset.jpg 750w, https:\/\/heikelinnemann.com\/wp-content\/uploads\/2025\/08\/imgi_49_image-asset-300x200.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f86e0d0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f86e0d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb2258b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fb2258b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand &amp; Portfolio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86820ca elementor-widget elementor-widget-text-editor\" data-id=\"86820ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Build brands and portfolios that drive growth.<\/strong><\/p><ul><li aria-level=\"1\">Consumer Understanding &amp; Centricity<\/li><li aria-level=\"1\">Brand Audit &amp; Positioning<\/li><li aria-level=\"1\">Brand Architecture<\/li><li aria-level=\"1\">Assortment Strategy<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df97f22 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"df97f22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0745243 e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"0745243\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;tabs_justify_horizontal_mobile&quot;:&quot;stretch&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;disable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"7623235\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-76232351\" data-tab-title-id=\"e-n-tab-title-76232351\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-76232351\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tConsumer-Centricity\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-76232352\" data-tab-title-id=\"e-n-tab-title-76232352\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-76232352\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBrand Audit &amp; Positioning\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-76232353\" data-tab-title-id=\"e-n-tab-title-76232353\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-76232353\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tBrand Architecture\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-76232354\" data-tab-title-id=\"e-n-tab-title-76232354\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-76232354\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tAssortment Strategy\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-76232351\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-76232351\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-fe53425 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"fe53425\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dfba642 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"dfba642\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f4e2c21 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f4e2c21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18887f6 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"18887f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unlock growth by starting from the consumer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-180a84e elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"180a84e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Foster a clear consumer understanding across your organisation.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30e0939 elementor-widget-mobile__width-inherit elementor-widget__width-auto elementor-mobile-align-justify elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"30e0939\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heikelinnemann.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"SVGRoot\" height=\"512\" viewBox=\"0 0 32 32\" width=\"512\"><path d=\"m9 2a1 1 0 0 0 -1 1 1 1 0 0 0 1 1h17.586l-24.293 24.293c-.39042.39051-.39042 1.0236 0 1.4141.39051.39042 1.0236.39042 1.4141 0l24.293-24.293v17.586a1 1 0 0 0 1 1 1 1 0 0 0 1-1v-20a1.0001 1.0001 0 0 0 -1-1h-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule Your Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a95c0b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3a95c0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b666dc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9b666dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b763397 elementor-widget elementor-widget-text-editor\" data-id=\"b763397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>Why it matters<\/b><\/span><\/h3><p>Consumer understanding often varies across teams. Data is scattered. Insights remain unused.<\/p><ul><li aria-level=\"1\">Teams lack a shared view of who the consumer is<\/li><li aria-level=\"1\">Existing research isn\u2019t turned into actionable insights<\/li><li aria-level=\"1\">Segmentation and targeting don\u2019t deliver results<\/li><li aria-level=\"1\">Decisions are made based on opinions, not understanding<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bae389b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bae389b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f153e3 elementor-widget elementor-widget-text-editor\" data-id=\"4f153e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>The Outcome<\/b><\/span><\/h3><h4><strong>Turn consumer understanding into a competitive advantage.<\/strong><\/h4><p>In <strong>4 to 8 weeks<\/strong> you will have a shared, organisation-wide understanding of your consumers and actionable consumer insights to inspire products, services, and communication.<\/p><ul><li aria-level=\"1\">Define your consumer, starting from existing data and learning<\/li><li aria-level=\"1\">Link consumer segments linked to growth potential<\/li><li aria-level=\"1\">Create an annual customer report to bring the knowledge into the organisation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d985c7c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d985c7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8464574 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"8464574\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdc3d0b elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"cdc3d0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-clip\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPractical\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6ce4f8 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"c6ce4f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-871f974 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"871f974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-users2\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConsumer-First\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9ab38 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"5f9ab38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9daa0 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5c9daa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-layers1\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tUsing What\u2019s There\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-76232352\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-76232352\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-bc51c8f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"bc51c8f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-60bc6cc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"60bc6cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c8a2b7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2c8a2b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5b41a elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2c5b41a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Make your brand a growth engine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba610b9 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ba610b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Is your brand lacking purpose, differentiation, or consistency?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba41d40 elementor-widget-mobile__width-inherit elementor-widget__width-auto elementor-mobile-align-justify elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ba41d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heikelinnemann.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"SVGRoot\" height=\"512\" viewBox=\"0 0 32 32\" width=\"512\"><path d=\"m9 2a1 1 0 0 0 -1 1 1 1 0 0 0 1 1h17.586l-24.293 24.293c-.39042.39051-.39042 1.0236 0 1.4141.39051.39042 1.0236.39042 1.4141 0l24.293-24.293v17.586a1 1 0 0 0 1 1 1 1 0 0 0 1-1v-20a1.0001 1.0001 0 0 0 -1-1h-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule Your Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c2c5a9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3c2c5a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f4ea5b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3f4ea5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e88b90 elementor-widget elementor-widget-text-editor\" data-id=\"3e88b90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>Why it matters<\/b><\/span><\/h3><p>If your brand is not fuelling business growth, it means it\u2019s not yet drawing in consumers.<\/p><ul><li aria-level=\"1\">No distinct value proposition or points of difference<\/li><li aria-level=\"1\">It\u2019s hard to explain why customers should choose you over competitors<\/li><li aria-level=\"1\">Inconsistent execution across markets and channels<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7aad94 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b7aad94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f90149a elementor-widget elementor-widget-text-editor\" data-id=\"f90149a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>The Outcome<\/b><\/span><\/h3><h4><strong>Start to turn your brand into a growth engine.<\/strong><\/h4><p>In <strong>8 to 12 weeks<\/strong> make your brand a growth engine that:<\/p><ul><li aria-level=\"1\">Brand purpose and values<\/li><li aria-level=\"1\">Clear points of difference<\/li><li aria-level=\"1\">Brand character, tone of voice, and visual guidance<\/li><li aria-level=\"1\">Guide to unify execution across channels and markets<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62dcc10 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"62dcc10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b2def0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"9b2def0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a77463 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"5a77463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-clip\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPractical\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa041f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"efa041f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fed7f8f elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"fed7f8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-users2\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConsumer-First\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-250d16c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"250d16c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9d21bb elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c9d21bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-cursor\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGrowth-Ready\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-76232353\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-76232353\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-4bfee0c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4bfee0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dcf0aee e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"dcf0aee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-710307b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"710307b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d385f6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1d385f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1a0bc elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8a1a0bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create a winning brand architecture<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c470b37 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c470b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clarify your brand structure, simplify navigation, and unlock future growth.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7be87fb elementor-widget-mobile__width-inherit elementor-widget__width-auto elementor-mobile-align-justify elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7be87fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heikelinnemann.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"SVGRoot\" height=\"512\" viewBox=\"0 0 32 32\" width=\"512\"><path d=\"m9 2a1 1 0 0 0 -1 1 1 1 0 0 0 1 1h17.586l-24.293 24.293c-.39042.39051-.39042 1.0236 0 1.4141.39051.39042 1.0236.39042 1.4141 0l24.293-24.293v17.586a1 1 0 0 0 1 1 1 1 0 0 0 1-1v-20a1.0001 1.0001 0 0 0 -1-1h-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule Your Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fc9792 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5fc9792\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-61fd180 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"61fd180\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ec9e2 elementor-widget elementor-widget-text-editor\" data-id=\"a9ec9e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>Why it matters<\/b><\/span><\/h3><p>As businesses grow, portfolios often become complex. Sub-brands, ranges, and product names multiply \u2014 making it harder for customers to understand, teams to sell, and markets to execute consistently.<\/p><ul><li aria-level=\"1\">Complex or inconsistent brand architecture and product naming<\/li><li aria-level=\"1\">Customers confused about what to choose and why<\/li><li aria-level=\"1\">Lack of clarity for future innovation spaces<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7314842 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7314842\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f085eda elementor-widget elementor-widget-text-editor\" data-id=\"f085eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>The Outcome<\/b><\/span><\/h3><h4><strong>Build a brand architecture that is clear, intuitive, and growth-ready.<\/strong><\/h4><p>In <b>8 to 12 weeks<\/b>, you will:<\/p><ul><li aria-level=\"1\">Gain clarity on the role of your master brand and sub-brands<\/li><li aria-level=\"1\">Simplify navigation for customers, buyers, and internal teams<\/li><li aria-level=\"1\">Define intuitive naming and tiering strategies that are easy to process<\/li><li aria-level=\"1\">Protect and grow equity in your strongest brand assets<\/li><li aria-level=\"1\">Create a framework that makes space for future innovations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c8a54a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8c8a54a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ef3feb3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"ef3feb3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31bbdaa elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"31bbdaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-spell-check\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tIntuitive\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5e0b07 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"f5e0b07\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-668ae6d elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"668ae6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-cursor\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGrowth-Ready\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-202f40c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"202f40c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39d589a elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"39d589a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-users2\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tConsumer-Centric\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-76232354\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-76232354\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-28112d1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"28112d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-26a5d72 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"26a5d72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c8dfc71 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c8dfc71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3209ae6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3209ae6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e6f0b elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e3e6f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Build an assortment that drives growth &amp; profit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0896a8 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c0896a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Cut complexity, define hero skus, and design an assortment fit for the future.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0244a25 elementor-widget-mobile__width-inherit elementor-widget__width-auto elementor-mobile-align-justify elementor-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"0244a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heikelinnemann.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"SVGRoot\" height=\"512\" viewBox=\"0 0 32 32\" width=\"512\"><path d=\"m9 2a1 1 0 0 0 -1 1 1 1 0 0 0 1 1h17.586l-24.293 24.293c-.39042.39051-.39042 1.0236 0 1.4141.39051.39042 1.0236.39042 1.4141 0l24.293-24.293v17.586a1 1 0 0 0 1 1 1 1 0 0 0 1-1v-20a1.0001 1.0001 0 0 0 -1-1h-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule Your Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0284285 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0284285\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cc1d362 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"cc1d362\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5c6ddc elementor-widget elementor-widget-text-editor\" data-id=\"f5c6ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>Why it matters<\/b><\/span><\/h3><p>When the portfolio grows unchecked, it often create more cost than value. Too many SKUs drain margin and confuse customers. At the same time, teams struggle to decide where to focus future innovation and how to design an assortment that delivers both sales and profitability.<\/p><ul><li aria-level=\"1\">SKU bloat and hidden margin drainers<\/li><li aria-level=\"1\">Complexity in production and supply chain<\/li><li aria-level=\"1\">Lack of clear role for each product or range<\/li><li aria-level=\"1\">Future launches that fail to strengthen the portfolio<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1710155 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1710155\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe7aaff elementor-widget elementor-widget-text-editor\" data-id=\"fe7aaff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: #638fce;\"><b>The Outcome<\/b><\/span><\/h3><h4><strong>An efficient, profitable portfolio with a clear growth path forward.<\/strong><\/h4><p>In just <b>6 to 10 weeks<\/b>, you will:<\/p><ul><li aria-level=\"1\">Identify your true profit drivers and eliminate underperformers<\/li><li aria-level=\"1\">Streamline your current portfolio to free up resources and margin<\/li><li aria-level=\"1\">Define assortment roles and pricing ladders that guide decision-making<\/li><li aria-level=\"1\">Create clear guardrails for future innovation and range expansion<\/li><li aria-level=\"1\">Align sales, marketing, and finance on portfolio priorities<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4011226 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4011226\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c91860c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"c91860c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b523940 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b523940\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-clip\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPractical\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d35b21 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"0d35b21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d8f501 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4d8f501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-users2\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTeam-Aligned\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-396fca9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"396fca9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f32295e elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"f32295e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-cursor\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tGrowth-Driven\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6054516 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"6054516\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a76196e\" data-id=\"5a76196e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67c10adf elementor-widget elementor-widget-shortcode\" data-id=\"67c10adf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><style>.elementor-734 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.elementor-element-populated{margin:30px 0px 0px 0px;--e-column-margin-right:0px;--e-column-margin-left:0px;}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}}@media(max-width:767px){.elementor-734 .elementor-element.elementor-element-51451fe{padding:10% 5% 10% 5%;}.elementor-734 .elementor-element.elementor-element-28f5ed7{text-align:center;}.elementor-734 .elementor-element.elementor-element-28f5ed7 .elementor-heading-title{font-size:var( --e-global-typography-62a49aa-font-size );line-height:var( --e-global-typography-62a49aa-line-height );letter-spacing:var( --e-global-typography-62a49aa-letter-spacing );word-spacing:var( --e-global-typography-62a49aa-word-spacing );}.elementor-734 .elementor-element.elementor-element-28f5ed7 > .elementor-widget-container{margin:0px 0px -5px 0px;}.elementor-734 .elementor-element.elementor-element-2f7ddb8{text-align:center;}.elementor-734 .elementor-element.elementor-element-2f7ddb8 .elementor-heading-title{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-734 .elementor-element.elementor-element-2f7ddb8 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-widget-button .elementor-button{font-size:var( --e-global-typography-accent-font-size );line-height:var( --e-global-typography-accent-line-height );}.elementor-734 .elementor-element.elementor-element-104d765 > .elementor-widget-container{margin:0px 0px 0px 0px;}}@media(min-width:768px){.elementor-734 .elementor-element.elementor-element-c16fe49{width:75%;}.elementor-734 .elementor-element.elementor-element-1085ba2{width:25%;}}@media(max-width:1024px) and (min-width:768px){.elementor-734 .elementor-element.elementor-element-c16fe49{width:100%;}.elementor-734 .elementor-element.elementor-element-1085ba2{width:100%;}}<\/style>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"734\" class=\"elementor elementor-734\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51451fe elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no\" data-id=\"51451fe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c16fe49\" data-id=\"c16fe49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28f5ed7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"28f5ed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:300,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s accelerate your growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7ddb8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2f7ddb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_delay&quot;:400,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Ready to remove your growth blockers and drive profitable sales growth? Let\u2019s explore how we can unlock growth together \u2014 with clarity, speed, and impact.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1085ba2\" data-id=\"1085ba2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-104d765 elementor-align-right elementor-tablet-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"104d765\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/calendly.com\/heikelinnemann\/meeting\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"SVGRoot\" height=\"512\" viewBox=\"0 0 32 32\" width=\"512\"><path d=\"m9 2a1 1 0 0 0 -1 1 1 1 0 0 0 1 1h17.586l-24.293 24.293c-.39042.39051-.39042 1.0236 0 1.4141.39051.39042 1.0236.39042 1.4141 0l24.293-24.293v17.586a1 1 0 0 0 1 1 1 1 0 0 0 1-1v-20a1.0001 1.0001 0 0 0 -1-1h-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-3df4bb7 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"3df4bb7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8d93173 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8d93173\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99f695f elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"99f695f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s define your growth direction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-613fd2d elementor-widget elementor-widget-text-editor\" data-id=\"613fd2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>and make it real for your team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1af07d elementor-widget-mobile__width-inherit elementor-widget__width-auto elementor-mobile-align-justify elementor-invisible elementor-widget elementor-widget-button\" data-id=\"d1af07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/heikelinnemann.com\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"SVGRoot\" height=\"512\" viewBox=\"0 0 32 32\" width=\"512\"><path d=\"m9 2a1 1 0 0 0 -1 1 1 1 0 0 0 1 1h17.586l-24.293 24.293c-.39042.39051-.39042 1.0236 0 1.4141.39051.39042 1.0236.39042 1.4141 0l24.293-24.293v17.586a1 1 0 0 0 1 1 1 1 0 0 0 1-1v-20a1.0001 1.0001 0 0 0 -1-1h-20z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule Your Intro Call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dienstleistungen Home Marke &amp; Portfolio Aufbau von Marken und Portfolios, die das Wachstum f\u00f6rdern. Verbraucherverst\u00e4ndnis &amp; -zentrierung Marken-Audit &amp; Positionierung Markenarchitektur Sortimentsstrategie Verbraucherzentrierung Marken-Audit &amp; Positionierung Markenarchitektur Sortimentsstrategie Erschlie\u00dfen Sie Wachstum, indem Sie vom Verbraucher ausgehen F\u00f6rdern Sie ein klares Verbraucherverst\u00e4ndnis in Ihrem gesamten Unternehmen. Vereinbaren Sie einen Termin f\u00fcr Ihr Einf\u00fchrungsgespr\u00e4ch Warum es wichtig ist Das Verst\u00e4ndnis f\u00fcr den Verbraucher variiert oft zwischen den Teams. Daten sind verstreut. Einblicke bleiben ungenutzt. Den Teams fehlt eine gemeinsame Sichtweise auf den Verbraucher Vorhandene Forschungsergebnisse werden nicht in umsetzbare Erkenntnisse umgewandelt Segmentierung und Targeting liefern keine Ergebnisse Entscheidungen werden auf der Grundlage von Meinungen getroffen, nicht auf der Grundlage von Erkenntnissen Das Ergebnis Verwandeln Sie das Verbraucherverst\u00e4ndnis in einen Wettbewerbsvorteil. In 4 bis 8 Wochen verf\u00fcgen Sie \u00fcber ein gemeinsames, unternehmensweites Verst\u00e4ndnis Ihrer Verbraucher und verwertbare Erkenntnisse, die Sie zu neuen Produkten, Dienstleistungen und Kommunikationsma\u00dfnahmen inspirieren. Definieren Sie Ihre Verbraucher, ausgehend von vorhandenen Daten und Erkenntnissen Verkn\u00fcpfen Sie Verbrauchersegmente mit Wachstumspotenzialen Erstellen Sie einen j\u00e4hrlichen Kundenbericht, um das Wissen in die Organisation zu tragen Praktische Verbraucherorientierung mit dem, was da ist Machen Sie Ihre Marke zu einem Wachstumsmotor Fehlt es Ihrer Marke an Zweck, Differenzierung oder Konsistenz? Vereinbaren Sie einen Termin f\u00fcr Ihr Einf\u00fchrungsgespr\u00e4ch Warum es wichtig ist Wenn Ihre Marke das Unternehmenswachstum nicht ankurbelt, bedeutet dies, dass sie die Verbraucher noch nicht anzieht. Kein klares Wertversprechen oder Unterscheidungsmerkmale Es ist schwer zu erkl\u00e4ren, warum Kunden Sie der Konkurrenz vorziehen sollten Inkonsistente Ausf\u00fchrung \u00fcber M\u00e4rkte und Kan\u00e4le Das Ergebnis Beginnen Sie damit, Ihre Marke in einen Wachstumsmotor zu verwandeln. In 8 bis 12 Wochen machen Sie Ihre Marke zu einem Wachstumsmotor, der: Markenzweck und -werte Klare Unterscheidungsmerkmale Markencharakter, Tonalit\u00e4t und visuelle Leitlinien Leitfaden f\u00fcr eine einheitliche Umsetzung \u00fcber alle Kan\u00e4le und M\u00e4rkte hinweg Praktisch, verbraucherorientiert und wachstumsbereit Erstellen Sie eine erfolgreiche Markenarchitektur Verdeutlichen Sie Ihre Markenstruktur, vereinfachen Sie die Navigation und erschlie\u00dfen Sie zuk\u00fcnftiges Wachstum. Vereinbaren Sie einen Termin f\u00fcr ein Einf\u00fchrungsgespr\u00e4ch Warum es wichtig ist Wenn Unternehmen wachsen, werden Portfolios oft komplex. Es gibt immer mehr Untermarken, Produktreihen und Produktnamen, die es den Kunden erschweren, sie zu verstehen, den Teams, sie zu verkaufen, und den M\u00e4rkten, sie konsistent auszuf\u00fchren. Komplexe oder inkonsistente Markenarchitektur und Produktbenennung Kunden sind verwirrt, was sie w\u00e4hlen sollen und warum. Es fehlt an Klarheit f\u00fcr zuk\u00fcnftige Innovationsr\u00e4ume. In 8 bis 12 Wochen werden Sie: Sie gewinnen Klarheit \u00fcber die Rolle Ihrer Hauptmarke und Ihrer Untermarken Sie vereinfachen die Navigation f\u00fcr Kunden, Eink\u00e4ufer und interne Teams Sie definieren intuitive Benennungs- und Tiering-Strategien, die einfach zu verarbeiten sind Sie sch\u00fctzen und steigern den Wert Ihrer st\u00e4rksten Markenwerte Sie schaffen einen Rahmen, der Raum f\u00fcr zuk\u00fcnftige Innovationen schafft Intuitiv, wachstumsf\u00e4hig und verbraucherorientiert Sie bauen ein Sortiment auf, das Wachstum und Gewinn f\u00f6rdert Sie reduzieren die Komplexit\u00e4t, definieren Hero Skus und entwerfen ein zukunftsf\u00e4higes Sortiment. Vereinbaren Sie einen Termin f\u00fcr Ihr Einf\u00fchrungsgespr\u00e4ch Warum es wichtig ist Wenn das Portfolio unkontrolliert w\u00e4chst, verursacht es oft mehr Kosten als Wert. Zu viele SKUs verringern die Gewinnspanne und verwirren die Kunden. Gleichzeitig f\u00e4llt es den Teams schwer zu entscheiden, worauf sie sich bei k\u00fcnftigen Innovationen konzentrieren sollen und wie sie ein Sortiment gestalten k\u00f6nnen, das sowohl Umsatz als auch Rentabilit\u00e4t bringt. Aufgebl\u00e4hte SKUs und versteckte Margenfresser Komplexit\u00e4t in Produktion und Lieferkette Keine klare Rolle f\u00fcr jedes Produkt oder Sortiment Zuk\u00fcnftige Markteinf\u00fchrungen, die das Portfolio nicht st\u00e4rken Das Ergebnis Ein effizientes, profitables Portfolio mit einem klaren Wachstumspfad. In nur 6 bis 10 Wochen werden Sie: Identifizieren Sie Ihre wahren Gewinntreiber und eliminieren Sie Underperformer. Optimieren Sie Ihr aktuelles Portfolio, um Ressourcen und Margen freizusetzen. Definieren Sie Sortimentsrollen und Preisleitern, die Ihnen bei der Entscheidungsfindung helfen. Schaffen Sie klare Leitplanken f\u00fcr zuk\u00fcnftige Innovationen und Sortimentserweiterungen. Richten Sie Vertrieb, Marketing und Finanzen auf Portfolio-Priorit\u00e4ten aus. Vereinbaren Sie einen Termin f\u00fcr Ihr Einf\u00fchrungsgespr\u00e4ch Warum es wichtig ist Das Verst\u00e4ndnis f\u00fcr den Verbraucher variiert oft zwischen den Teams. Daten sind verstreut. Einblicke bleiben ungenutzt. Den Teams fehlt eine gemeinsame Sichtweise auf den Verbraucher Vorhandene Forschungsergebnisse werden nicht in umsetzbare Erkenntnisse umgewandelt Segmentierung und Targeting liefern keine Ergebnisse Entscheidungen werden auf der Grundlage von Meinungen getroffen, nicht auf der Grundlage von Erkenntnissen Das Ergebnis Verwandeln Sie das Verbraucherverst\u00e4ndnis in einen Wettbewerbsvorteil. In 4 bis 8 Wochen verf\u00fcgen Sie \u00fcber ein gemeinsames, unternehmensweites Verst\u00e4ndnis Ihrer Verbraucher und verwertbare Erkenntnisse, die Sie zu neuen Produkten, Dienstleistungen und Kommunikationsma\u00dfnahmen inspirieren. Definieren Sie Ihre Verbraucher, ausgehend von vorhandenen Daten und Erkenntnissen Verkn\u00fcpfen Sie Verbrauchersegmente mit Wachstumspotenzialen Erstellen Sie einen j\u00e4hrlichen Kundenbericht, um das Wissen in die Organisation zu tragen Praktische Verbraucherorientierung mit dem, was da ist Machen Sie Ihre Marke zu einem Wachstumsmotor Fehlt es Ihrer Marke an Zweck, Differenzierung oder Konsistenz? Vereinbaren Sie einen Termin f\u00fcr Ihr Einf\u00fchrungsgespr\u00e4ch Warum es wichtig ist Wenn Ihre Marke das Unternehmenswachstum nicht ankurbelt, bedeutet dies, dass sie die Verbraucher noch nicht anzieht. Kein klares Wertversprechen oder Unterscheidungsmerkmale Es ist schwer zu erkl\u00e4ren, warum Kunden Sie der Konkurrenz vorziehen sollten Inkonsistente Ausf\u00fchrung \u00fcber M\u00e4rkte und Kan\u00e4le Das Ergebnis Beginnen Sie damit, Ihre Marke in einen Wachstumsmotor zu verwandeln. In 8 bis 12 Wochen machen Sie Ihre Marke zu einem Wachstumsmotor, der: Markenzweck und -werte Klare Unterscheidungsmerkmale Markencharakter, Tonalit\u00e4t und visuelle Leitlinien Leitfaden f\u00fcr eine einheitliche Umsetzung \u00fcber alle Kan\u00e4le und M\u00e4rkte hinweg Praktisch, verbraucherorientiert und wachstumsbereit Erstellen Sie eine erfolgreiche Markenarchitektur Verdeutlichen Sie Ihre Markenstruktur, vereinfachen Sie die Navigation und erschlie\u00dfen Sie zuk\u00fcnftiges Wachstum. Vereinbaren Sie einen Termin f\u00fcr ein Einf\u00fchrungsgespr\u00e4ch Warum es wichtig ist Wenn Unternehmen wachsen, werden Portfolios oft komplex. Es gibt immer mehr Untermarken, Produktreihen und Produktnamen, die es den Kunden erschweren, sie zu verstehen, den Teams, sie zu verkaufen, und den M\u00e4rkten, sie konsistent auszuf\u00fchren. Komplexe oder inkonsistente Markenarchitektur und Produktbenennung Kunden sind verwirrt, was sie w\u00e4hlen sollen und warum. Es fehlt an Klarheit f\u00fcr zuk\u00fcnftige Innovationsr\u00e4ume. In 8 bis 12 Wochen werden Sie: Sie gewinnen Klarheit \u00fcber die Rolle Ihrer Hauptmarke und Ihrer Untermarken Sie vereinfachen die Navigation f\u00fcr Kunden, Eink\u00e4ufer und interne Teams Sie definieren intuitive Benennungs- und Tiering-Strategien, die einfach zu verarbeiten sind Sie sch\u00fctzen und steigern den Wert Ihrer st\u00e4rksten Markenwerte Sie schaffen einen Rahmen, der Raum f\u00fcr zuk\u00fcnftige Innovationen schafft Intuitiv, wachstumsf\u00e4hig und verbraucherorientiert Sie bauen ein Sortiment auf, das Wachstum und Gewinn f\u00f6rdert Sie reduzieren die Komplexit\u00e4t, definieren Hero Skus und entwerfen ein zukunftsf\u00e4higes Sortiment.<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"iawp_total_views":41,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-2535","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/pages\/2535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/comments?post=2535"}],"version-history":[{"count":10,"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/pages\/2535\/revisions"}],"predecessor-version":[{"id":3638,"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/pages\/2535\/revisions\/3638"}],"wp:attachment":[{"href":"https:\/\/heikelinnemann.com\/de\/wp-json\/wp\/v2\/media?parent=2535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}