About
My Story
I help businesses break through growth barriers
With 20+ years’ executive experience at brands like Procter & Gamble, Wella, and KIKO Milano, I’ve led multiple business turnarounds — from revitalising mature brands to scaling fast-growing challengers.
My mission: to help ambitious leaders unlock profitable growth through brand strategy, marketing, and execution that works in the real world.
Proven turnaround track record
Proven Turnaround Track Record
I’ve been in your shoes.
We dig deep into your business to turn data and facts into real strategic insight.
KIKO Milano
At KIKO Milano, I helped steer the company from a challenging financial position to becoming the 3rd fastest-growing beauty brand globally in 2022.
Procter & Gamble
At Procter & Gamble, I’ve reignited underperforming brands, faced aggressive growth targets, shifting markets, and teams that needed to move fast without losing focus.
SMEs, scale-ups
Today, I bring that same strategic clarity and execution focus to SMEs, scale-ups, and ambitious brands — without the overhead of a full-time hire.
I’ve been in your shoes.
I’ve been in your shoes.
At KIKO Milano, I helped steer the company from a challenging financial position to becoming the 3rd fastest-growing beauty brand globally in 2022.
At Procter & Gamble, I’ve reignited underperforming brands, faced aggressive growth targets, shifting markets, and teams that needed to move fast without losing focus.
Today, I bring that same strategic clarity and execution focus to SMEs, scale-ups, and ambitious brands — without the overhead of a full-time hire.
Career Snapshot
My professional journey
Chief Marketing Officer
Starting from a very challenging financial situation, KIKO Milano became the 3rd fastest-growing beauty company globally in 2022.
Brand Manager to Senior Director
Delivered several business turnarounds, e.g. OLAY, Wella highhair, Safeguard, and was part of a global pharmacy expansion M&A plan. I led category growth and international expansion projects across physical distribution and online channels.
2005 - 2017Junior Operations to Junior Product Manager
Driven by a strong desire to work abroad, I moved to London immediately after graduation and gained initial experience in trade and international marketing.
2004 - 2005Why choose us
From strategy to execution — without the gaps
Consumer-First
Every growth plan starts with understanding your customer deeply.
Focused Strategy
We identify the actions that will move the needle — and cut the rest.
Execution Partnership
I work alongside your team to make change happen fast.
Let’s accelerate your growth
Ready to remove your growth blockers and drive profitable sales growth? Let’s explore how we can unlock growth together — with clarity, speed, and impact.
