Hello, I am Heike Linneman
I help business and marketing leaders unlock business growth with brand-building and marketing.
My Motivation
“I’ve been in your shoes; I am not just a consultant. For 20 years, I worked as an executive, last as CMO for KIKO Milano. I understand the pressure and the complexity. That’s why my support is practical, fast and focused on delivering the results that matter to your business.”
Heike Linnemann
Having worked in the corporate world, I know what it means to have responsibility for business and organisation. I led projects and teams - starting from a vision, to defining strategies and to delivering results.
Ownership
With 20 years of experience in the consumer goods industry - on the manufacturing and retail side - I have become a passionate business and brand builder with commercial acumen and intuition.
Expertise
Developing teams and talents and helping them grow in competence, gives me a great sense of pride and fulfilment. I partner with your team with one clear aim: so your team can do it independently next time.
Development
As a team player, working with a team on a business challenge, gives me a tremendous amount of energy. I enjoy partnering with people from different backgrounds, functions and external knowledge holders.
Team
Clients
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Product Innovation Design
“Thanks to Heike, we surfaced growth opportunities and growth barriers for our fashion jewelry business. We learned how to use consumer understanding to develop product innovations that start from the client and are brand-building – which helped us prepare our 3-year launch plan. I and the team really enjoyed working with Heike and recommend her for your product innovation project.”
Alisa Jahnke, Co-Founder
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Product Innovation Development
“Heike helped us address the growth challenges. Her expertise, flexible yet structured approach and ability to guide us through the complex steps of the innovation process were invaluable to us. Especially noteworthy is her ability to ask questions to assess the status quo and guide the team. We therefore recommend her unreservedly for similar consulting projects.”
Joana Welsing, Brand Manager
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Purpose, Vision, Mission & Business Model
“From the beginning to the end, Heike demonstrated to be extremely solution oriented and highly committed to the task as if it was her own project. Combined with an impeccable focus on getting things started and done, she supported us both professionally and morally to achieve a very satisfying result within a relatively short time. Highly recommended“
Prof. Dr. Petra Stute, Dr. Judith Boban
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Brand-Building Coaching
“The brand-building coaching session sparked new thoughts for the brand-building journey – where to sharpen and focus, and to distinguish between the brand and the retailer. Heike’s recommendation extended to how to operationalize the brand positioning and achieve a consistent execution. I greatly benefited from Heike’s brand-building experience and would recommend connecting with her for your brand-building journey.”
Alisa Jahnke, Co-Founder
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Masterclass Product Innovation & Joint-Business-Planning
“Heike brought new impulses to the team thanks to her understanding of consumers and the industry and we immediately launched our first pilot projects. She understands the cosmetics business and our B2B business context, but also brings in the brand and customer side unfiltered. This has created real added value for our partners.”
Thomas Krasser, Senior Vice President Business Development
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Consumer Understanding
Heike enabled the successful integration of our fragmented consumer and buyer data. This helped us to close existing knowledge gaps, but it has also significantly improved our internal communication and decision-making.
For us, the investment has more than paid off. The professional and goal-orientated way of working has convinced us and we would recommend this collaboration at any time.
Alisa Jahnke, Co-Founder PURELEI
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Interim-Management Growth, Marketing & Sales
Thanks to Heike, we have significantly increased sales and developed an integrated marketing and sales plan.
What I liked best was the data- and fact-based analysis of the situation, the development and prioritisation of the resulting activities and the integrated marketing plan. I also really liked the constructive approach, the necessary push and the high level of ambition.
Guido Bergman, CEO
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Growth Strategy & Positioning
“The collaboration was very structured, efficient and meaningful. Just the way we like to work.
We made rapid progress. Heike has extraordinary operational experience, expertise, interest, fire and passion. We experienced her as an empathetic, reflective and solution-orientated doer. We highly recommend Heike.”
Pierina Tanno & Natalia Winterberger, Managing Partner
Approach
Understanding Your Business
Learning enables an organization to turn facts and information into knowledge.
The starting point is always to understand your business and organisation. To learn about your business challenges and identify your opportunities, so you can deliver sustainable, profitable business growth.
Building Competence
After understanding your business and organisation as well as your business opportunities and challenges, we will define the capabilities needed to enable you and your team to execute plans successfully to reach your goals.
Training and education are fundamental in order to accelerate progress.
Implementation
Vision without action is merely a dream. Action with vision can change the world.
I work together with you to turn the vision, strategies and plans into execution, which will convince your clients and deliver your business objectives. This includes driving transformation and leading change where needed.