Services
Brand & Portfolio
Build brands and portfolios that drive growth.
- Consumer Understanding & Centricity
- Brand Audit & Positioning
- Brand Architecture
- Assortment Strategy
Unlock growth by starting from the consumer
Foster a clear consumer understanding across your organisation.
Why it matters
Consumer understanding often varies across teams. Data is scattered. Insights remain unused.
- Teams lack a shared view of who the consumer is
- Existing research isn’t turned into actionable insights
- Segmentation and targeting don’t deliver results
- Decisions are made based on opinions, not understanding
The Outcome
Turn consumer understanding into a competitive advantage.
In 4 to 8 weeks you will have a shared, organisation-wide understanding of your consumers and actionable consumer insights to inspire products, services, and communication.
- Define your consumer, starting from existing data and learning
- Link consumer segments linked to growth potential
- Create an annual customer report to bring the knowledge into the organisation
Practical
Consumer-First
Using What’s There
Make your brand a growth engine
Is your brand lacking purpose, differentiation, or consistency?
Why it matters
If your brand is not fuelling business growth, it means it’s not yet drawing in consumers.
- No distinct value proposition or points of difference
- It’s hard to explain why customers should choose you over competitors
- Inconsistent execution across markets and channels
The Outcome
Start to turn your brand into a growth engine.
In 8 to 12 weeks make your brand a growth engine that:
- Brand purpose and values
- Clear points of difference
- Brand character, tone of voice, and visual guidance
- Guide to unify execution across channels and markets
Practical
Consumer-First
Growth-Ready
Create a winning brand architecture
Clarify your brand structure, simplify navigation, and unlock future growth.
Why it matters
As businesses grow, portfolios often become complex. Sub-brands, ranges, and product names multiply — making it harder for customers to understand, teams to sell, and markets to execute consistently.
- Complex or inconsistent brand architecture and product naming
- Customers confused about what to choose and why
- Lack of clarity for future innovation spaces
The Outcome
Build a brand architecture that is clear, intuitive, and growth-ready.
In 8 to 12 weeks, you will:
- Gain clarity on the role of your master brand and sub-brands
- Simplify navigation for customers, buyers, and internal teams
- Define intuitive naming and tiering strategies that are easy to process
- Protect and grow equity in your strongest brand assets
- Create a framework that makes space for future innovations
Intuitive
Growth-Ready
Consumer-Centric
Build an assortment that drives growth & profit
Cut complexity, define hero skus, and design an assortment fit for the future.
Why it matters
When the portfolio grows unchecked, it often create more cost than value. Too many SKUs drain margin and confuse customers. At the same time, teams struggle to decide where to focus future innovation and how to design an assortment that delivers both sales and profitability.
- SKU bloat and hidden margin drainers
- Complexity in production and supply chain
- Lack of clear role for each product or range
- Future launches that fail to strengthen the portfolio
The Outcome
An efficient, profitable portfolio with a clear growth path forward.
In just 6 to 10 weeks, you will:
- Identify your true profit drivers and eliminate underperformers
- Streamline your current portfolio to free up resources and margin
- Define assortment roles and pricing ladders that guide decision-making
- Create clear guardrails for future innovation and range expansion
- Align sales, marketing, and finance on portfolio priorities
Practical
Team-Aligned
Growth-Driven
Let’s accelerate your growth
Ready to remove your growth blockers and drive profitable sales growth? Let’s explore how we can unlock growth together — with clarity, speed, and impact.
Let’s define your growth direction
and make it real for your team.
