The growth challenge:

The second-generation leadership team of Pierina Tannò and Natalia Winterberger faced a significant challenge upon taking over Top50! Interim-Management, a well-established and privately-owned Swiss company. They needed to preserve the trust-based business model that had made Top50! successful while simultaneously developing a forward-looking growth strategy. Their dual mandate was clear: retain existing customers who had built relationships with their predecessor and father, while attracting a new customer base to ensure continued success.

The company:

Founded in 1996, Top50! Interim-Management has established itself as a quality interim management service provider in Switzerland. The company built its reputation on delivering high-quality leadership talent solutions through personalized service and relationship development. Under Urs Tannò's leadership since 2005, Top50! cultivated a loyal client base, creating both a legacy to honor and a foundation to build upon.

The Approach

Step 1: Defining the Growth Strategy

The transformation began with a comprehensive landscape assessment examining the HR service industry's evolving trends and competitive dynamics. This analysis included a detailed positioning evaluation of Top50! relative to its competitors. To gain deeper insights, we conducted extensive interviews with customers, key stakeholders, and interim managers, while also examining the company's historical development. This holistic approach revealed critical growth opportunities and potential barriers, which informed the development of targeted growth strategies and a detailed implementation plan.

Step 2: Purpose, Vision, Mission & Positioning

Building on the strategic foundation established in Step 1, we facilitated an intensive workshop with the leadership team to redefine the company's core identity. This collaborative session resulted in refreshed purpose, vision, and mission statements that honored Top50!'s heritage while embracing the new leadership's authentic vision. The workshop enabled the development of a differentiated market positioning that would resonate with both existing and prospective clients.

The Results

The strategic work delivered three significant outcomes:

• A robust growth strategy framework firmly grounded in market opportunities and enhanced customer understanding, providing clear direction for future business development.

• A unified perspective and detailed action plan to navigate the company's transition into its next chapter.

• A distinctive market positioning that authentically reflected the new leadership while maintaining the trusted elements of the Top50! brand that customers valued.