Welcome to our Academy section, where we share practical guides and frameworks designed specifically for business and marketing leaders. Our free digital resources provide you with clear, straightforward tools to help you understand your business, define a brand positioning and craft product innovations that will build your business.

What’s holding back your business growth?

  • Thought-starter questions to enable a business analysis.

  • Uncover which business areas are driving and which ones are restraining your growth.

  • Includes market, competition, business, consumer, brand, product, communication, pricing, promotion, and distribution.

This framework distils 20+ years of brand-building experience into a straightforward, actionable step-by-step guide.

  • Discover the 10 steps to building a brand that builds your business

  • Including examples

  • Understand how to action

Designing product innovation is one of the most complex processes in companies. This guide gives you a proven-to-work framework.